SERVICE
Brand Identity Design
A complete freelance brand identity design service — a full visual system that communicates who you are across every touchpoint, consistently and intentionally.
WHAT IT IS
The service
Brand identity is more than a logo. It’s the full visual language your business speaks — colours, typography, layouts, tone, and how all of these work together. I build brand identities for businesses that are serious about how they show up in the world. This is deep work, done selectively.
WHAT YOU GET
Deliverables
→ Full logo suite
Primary logo, variations, and icon mark in all formats
→ Colour system
Primary, secondary and neutral palette with full colour values
→ Typography system
Font selection, hierarchy rules, and usage guidelines
→ Brand guidelines PDF
A complete document covering logo usage, colours, typography and do’s and don’ts
→ Visual language
Patterns, textures, and graphic elements that extend the identity
→ Application examples
Mockups showing the identity applied to real touchpoints
HOW IT WORKS
The process
01. Discovery & strategy
Deep dive into your business, audience, competitors and positioning. This shapes everything.
02. Concept development
I develop 2 distinct brand directions — each with a different strategic angle.
03. Presentation
Full presentation of both directions with rationale for each design decision.
04. Refinement
We develop the chosen direction into a complete system through revision rounds.
05. Guidelines & delivery
Final brand guidelines PDF and all assets delivered in full.
INVESTMENT
Pricing
From €800
Price varies based on project scope and complexity. Get in touch for a custom quote.
READY TO START?
Let's build something together
Tell me about your project and let’s figure out if we’re a good fit.